To contact us Click
HERE
Your time and thoughts are important to us, so we’re always looking for ways to improve your experience. Now, find exactly what you’re looking for on the updated Google for Nonprofits website.
The new experience is designed to make it easier to navigate the Google for Nonprofits application and enrollment process. You can see how the process works and get started on an application by checking out our Join the program page.
We also wanted to make it easier for you to find other resources that will help you make the most of Google tools. You can find get started guides and video tutorials in our brand new learning section. Or if you’re more interested in community resources, you can check out our new case studies and other community resources. If you have specific questions or feel like you need a little more help to use Google products for your nonprofit, we’ve assembled a set of help resources for you.
We’re excited to hear what you think of the updates to the site, and we’d love for you to share those thoughts directly on our Google+ page.
Posted by Leslie Hernandez, Google for Nonprofits team
To contact us Click
HERE
These days, it seems like people are always on their mobile phones - shopping, waiting in line, even when hanging out “live” with other people.
Mobile users aren’t only texting, but are searching for the latest cat video, emailing old friends, blogging their latest meals and more. Mobile has become an indispensable part of our daily lives and mobile search is also on the rise.
So what does this mean for nonprofits trying to grab people’s attention? Creating a mobile website and mobile targeted AdWords Search campaigns are a great way to get noticed in today’s mobile world. Here are five of our best practices to get you started:
1. Create a mobile site: Mobile sites are designed to fit on a small screen and help users reach information quickly and easily on their phones. Remember to make content easy to read and keep navigation simple and thumb friendly. Through GoMo, a Google initiave that provides tools and resources to make mobile sites, you can create your own site in minutes.
2. Create mobile-friendly ad text: Use call-to-actions in your AdWords ad text that target people searching on their phones. Phrases like “Donate On Your Phone” or “Call Us Now To Volunteer” show users what to do next on their mobile device.
3. Link ads to your mobile site: Make sure that your mobile ads lead users to your new mobile site. If you created your mobile site with GoMo, you’ll need to add a mobile redirect, a script that can tell when a user is on a mobile phone and then takes them to your mobile site, to your existing site.
4. Optimize your keywords: Users behave differently on their mobile devices, so keywords often perform differently too. Start your mobile-only campaign by adding your existing keywords. After three to four weeks, look at your clickthrough rate (CTR) and conversion rate (if applicable). If a keyword has a low CTR or zero conversions, consider pausing the keyword or experimenting with new ad text.
Keep an eye on your See Search Terms Report and/or Google Analytics data to see what mobile users are searching for that leads them to your site. These will help you find new keyword combinations and abbreviations you may have been unaware of.
5. Add mobile sitelinks: You can help users navigate through your site and find additional material by adding sitelinks to your mobile ads. Providing links to volunteer applications and blogs will give website visitors a better understanding of your site and allow them to reach that content quickly. Recent studies show that campaigns with mobile sitelinks experience a 30% higher clickthrough rate than those without sitelinks.
Using these five steps, you’ll be a master of mobile in no time. After all, by 2013, more people will use their mobile phones than PCs to get on the Internet (Gartner, 2010), so let’s get ready!
For more mobile resources, check out the Google Mobile Ads Blog and GoMo by Google.
Posted by Katie Kellogg, AdWords Team 
To contact us Click
HERE
(Cross posted from the Official Google Blog) The application for the 2013 Google RISE (Roots in Science and Engineering) Awards is now open. Given once a year, Google RISE Awards are designed to promote and support education initiatives in two key areas: Science, Technology, Engineering, Mathematics (STEM) and Computer Science (CS). Google grants awards of $5,000 - $25,000 USD to organizations around the world working with K-12 and university students in these fields. This year, our community welcomed more than two dozen organizations from around the world, from Denmark to Uganda and California to Romania. The RISE grants have helped these groups to scale their reach by allowing for more scholarship recipients, to deepen their impact by providing hands on robotics kits, and to ultimately inspire their students by creating a community for CS outreach.
Now, the RISE Awards have expanded to include applicants from Latin America and the Asia Pacific region, bringing our total to six continents and 243 countries. All eligible nations are listed on our website. The growth of technology is undoubtable, and the impact technology will have on our future is equally undeniable. We believe it’s our duty to support students who have the uncanny ability not only to consume technology, but also to create it. We believe that inspiring the next generation of computer scientists will enrich the lives of not only individual students, but also the communities and countries they live in. Show us what you can do to get students excited about STEM and CS! Submit your application by September 30, 2012. Awardees will be announced by January 2013.
Posted by Roxana Shirkhoda, K-12 Education Outreach Specialist
To contact us Click
HERE
(Cross posted from Google+Your Business page)
On the Google+ Your Business team, we love seeing businesses get social with their customers. We’re regularly wowed by the creativity and pizzazz we see on Google+ pages, and we wanted to share how we get social on our page.1. Keep it fresh. Starting the conversation is half the battle, but come back with updates! A makeover, revamped services, special promotions -- all interesting news to your customers.2. Stick around. Seeing responses come in from our new posts makes us smile, and we think you’ll agree. Hang out for a little while after you post news and see how your audience reacts. You can even post quick answers to questions.3. Speaking of hanging out... Host ‘em! We use Hangouts to interact with users in real time, mix up our media, and get a little Googley. It’s the highlight of our weeks. Really.4. Not-so-strictly business. Keep your posts relevant to your customers, but occasionally, offer a little glimpse behind the scenes. It’s fun and personal. We just can’t resist posting about the fun we have every now and then.5. Ask questions? Let your customers know that you want to hear from them. Ask them questions, and learn about what they’d like to see. 6. +You. However you like to get social, your customers are sticking around to hear from you. Let your personality show in your updates, since you’re the star!
Posted by Jade Wang, Google+ Your Business team 
To contact us Click
HERE
(Cross posted from the Inside AdWords Blog)
It’s almost back-to-school time, but students aren’t the only ones who are getting geared up to learn. Today, we’re announcing our next series of Learn with Google webinars, which will arm you with the tools you need to get the most out of Google’s advertising products and solutions. Over the next couple of months, 13 webinars will teach you tips and how-to’s to help make the web work for your business.
Join us as we kick things off this Thursday, August 9th with a webinar on multi-channel attribution and check out the full schedule below:
- Aug 9 at 9am PDT Multi-Channel Funnels: Attribution Across Channels
- Aug 23 at 10am PDT How to Kick Start Social with Google+ (Hangout on Air)
- Aug 28 at 10am PDT Optimizing your Video Ad Campaigns
- Aug 29 at 10am PDT Google+: Enhancing Marketing and Making Social Accountable
- Sept 5 at 10am PDT Go Bigger, Faster with AdWords Editor
- Sept 6 at 10am PDT Making the Most of Recent AdWords Updates
- Sept 12 at 10am PDT Driving Cost-Effective App Downloads with AdWords
- Sept 13 at 10am PDT Go Bigger, Faster with AdWords Scripts
- Sept 18 at 10am PDT Better Together: Combining Targeting Strategies in Display
- Sept 19 at 10am PDT The Importance of Search Advertising
- Sept 20 at 10am PDT Measuring the Impact of Online Advertising on Offline Sales
- Sept 26 at 10am PDT GoMo: Mobilize your Site and Maximize your Advertising
- Sept 27 at 10am PDT Optimizing Display Campaigns: Tips, Tricks, & Tools
Visit our webinar page to register for any of the sessions and to access past webinars on-demand. We’ll be adding new webinars as they’re scheduled, so check back regularly for updates. You can also stay up-to-date on the schedule by adding our Learn with Google Webinar calendar to your own Google calendar to automatically see upcoming webinars.
Whether your goal is to engage the right customers in the moments that matter, make better decisions, or go bigger, faster, we hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to having you in class at an upcoming Learn with Google webinar!
Posted by Erin Green, Marketing Coordinator 
