Congratulations to our 2012 Google Online Marketing Challenge Social Impact Award Winners

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We’re pleased to announce the winners of the 2012 Google Online Marketing Challenge Social Impact Award, an award that recognizes Google Online Marketing Challenge student teams that made an outstanding difference to their nonprofit partners via superb online marketing campaigns. Teams were judged on their impact on and relevance to their nonprofit partner, the success of their advertising campaign, and their overall report presentation. Reports were judged by an independent panel of nonprofit leaders.

Prizes for the winners include:

• 1st place - $15,000 donation to the nonprofit partner
• 2nd place - $10,000 donation to the nonprofit partner
• 3rd place - $5,000 donation to the nonprofit partner

Congratulations to the following winners!

1st Place
1st place is awarded to Alex Zhitnitsky, Oshri Rozenheck and Boris Fridman, who were taught by Professor Sarit Moldovan and worked on behalf of nonprofit partner Perach. Perach is a nonprofit organization based in Israel that matches children from underprivileged backgrounds with student mentors. Through the GOMC Social Impact Award, the team created an online marketing campaign to find and recruit mentors to join the program for the 2012-2013 academic year.

2nd Place
2nd place goes to Ginger Greey, Barbie Bird, Scott MacDonald and Beth Saunders, who were taught by Professor Lyle Wetsch and worked on behalf of nonprofit partner AIESEC Memorial. AIESEC is a youth leadership organization that aims to create global youth leaders by facilitating international student exchanges and internships in over 110 countries. The team’s campaign was designed to increase overall brand awareness by driving traffic to the AIESEC Memorial site for relevant keyword terms.

3rd Place
3rd place is awarded to Rahul Anand, Shruti Dhandhania, Arpit Bramhachari and Avinash Kumar, who were taught by Professor Abhijit Mustafi and worked on behalf of nonprofit partner Teach for India. Teach for India promotes educational equity in India by creating lifelong educational leaders through its two-year teaching fellowship. The GOMC team aimed to increase brand awareness and fellowship applications through its online marketing campaign.

Congratulations to the 2012 GOMC Social Impact Award Winners and their nonprofit partner organizations working to make a difference around the world!

If you’re interested in being involved in next year’s Google Online Marketing Challenge Social Impact Award, stay tuned to our website.

These organizations were funded through the Google Inc. Charitable Giving Fund at the Tides Foundation.

Leslie Hernandez Dinneen, Product Marketing Manager, Google for Nonprofits